AI and digital consultancy for pharma and MedComms.
We work with publications, medical affairs and MedComms teams to understand your challenges and develop the right solutions — whether that's a named framework we've already built, or something specific to your situation.
Get in touch
Start with what you want to achieve
The most useful thing a consultancy can do is start with understanding what you actually want to achieve.
Evo Medica brings 20 years of MedComms experience and deep technical expertise in AI to Pharma and MedComms clients across a range of challenges: how to adopt AI effectively, how to measure scientific impact in an AI-mediated environment, how to build team capability that actually sticks, and how to make scientific content perform in the channels that matter.
Some engagements start with a strategy question. Some start with a specific piece of content. Some start with a client who doesn't have the vocabulary for the problem yet — but knows something needs to change. In each case, we work through it directly: no layers, no handoff to a junior team, no solution defined before we've understood the problem.
Frameworks we've developed from real client work
Alongside our broader consultancy work, we've developed proprietary methodologies where we found the existing tools and thinking weren't good enough.
Generative Engine Optimisation for scientific publications
AI tools are now a primary entry point for many healthcare professionals. The question is no longer whether HCPs are using ChatGPT, Perplexity, or Gemini to access scientific information — they are. The question is whether your publications are performing well when they do.
GEO assessments analyse how your scientific publications perform in AI systems: whether key messages are being retrieved, how they're represented in AI-generated responses, and what specific, actionable changes would improve performance. We've found encoding errors that made landmark efficacy data unreadable to AI systems. We've found publications from the same disease area diverging dramatically in AI visibility despite comparable data quality, purely due to how the content was structured and presented.
A composite measurement framework for scientific communications
The scientific communications landscape has more metrics available than ever, but for many teams, impact factor and publicaiton count are the ones that become widely tracked. Neither tells you whether your publications are reaching the audiences who matter, and whether they're being understood.
The Scientific Impact Index combines Visibility, Engagement, and Understanding into a single structured score for each scientific asset. It maps those scores to your priority scientific messages — so you can see not just which assets are performing, but which messages are best supported by high-impact evidence. Developed and tested on live pharma programmes.
Practical AI training built around your team's actual workflows
Most AI training in MedComms is too generic to change anything. Teams sit through a demo, understand the theory, and return to exactly the same workflows as before — because nothing was connected to their actual tools, actual content, or actual pressures.
We deliver practical training built around your team's specific situation. Foundation through to Advanced curriculum covers AI fundamentals, tools and integrations, agents, connectors, and more — structured around what your team needs to use, not what's trending. The approach reflects years of observation of what actually changes behaviour in teams — and what doesn't.
Work that doesn't fit a label
A significant part of what we do is engagements that don't map onto a named service.
We've worked on AI strategy and implementation planning, on building internal business cases for AI adoption, on designing new AI-enabled workflows for specific content types, on pitch preparation and delivery, on reviewing and advising on vendor selections, and on challenges where the brief was "we know something needs to change but we're not sure what."
If you're working through something in the Pharma or MedComms AI and digital space and want a senior perspective — on a strategy, a gap, an opportunity, or something you're trying to make sense of — that's exactly what we're here for.
Tell us what you're working onTell us what you're working on.
The simplest starting point is a conversation. We'll give you a direct view of whether we can help — and if we can, what that would look like.
Get in touch