Scientific communications
for the AI era.
Evo Medica helps pharma and MedComms teams navigate AI adoption — with the domain knowledge to make it mean something.
The rules have changed
Every industry is currently navigating the promises and expectations of AI. The way we approach tasks can now be fundamentally different. But, medical communications works under a different set of expectations from many other industries. Scientific integrity cannot suffer to achieve innovation. So the challenge is finding ways that we can benefit from AI productivity, within a highly-structured scientific framework.
Globally, Pharma and MedComms teams are enthusiastic see the benefits of AI within our industry, but after putting a few tools im place lack a clear picture of what that's achieved, or where to go next.
That's the gap Evo Medica was built to fill. Not as generalist AI consultants — but deep medical communications experience, with a drive for innovation and AI implementation, and the tools to measure what actually matters.
How we work
We work directly with Pharma and MedComms teams to understand what they're trying to do differently — and find the right approach for their specific situation. That might be a strategy question, a capability gap, a measurement problem, a specific challenge with how their content performs in AI systems, or something that doesn't have a neat label yet.
We've also developed a set of proprietary methodologies where we felt the existing tools and thinking in the industry weren't keeping pace.
What that looks like in practice
We start with your problem
Our core focus is understanding and resolving the challenges you're actually facing. Named 'services' are just some examples of where this work has already led. Your situation might look quite different. The best starting point is a conversation.
Start a conversation GEOGenerative Engine Optimisation
Most publications are still optimised for human readers. We analyse how yours perform for AI readers too — whether your key scientific messages are being retrieved, how they're represented, and what changes would make a material difference.
Learn about GEO assessments SIIScientific Impact Index
Citations tell you something. AI visibility tells you something else. The SII combines both — along with engagement and understanding — into a single composite framework that gives your publications team a complete view of scientific asset performance.
Learn about the SII TrainingAI Training & Capability Building
AI adoption stalls when teams don't have the confidence or context to use tools well. We build practical capability — structured training that connects to your team's actual workflow, tools, and level of readiness.
Learn about trainingWhat sets us apart
Domain expertise, not AI generalism.
We've spent 20 years in MedComms — from junior writer to senior leadership — before applying AI seriously to it. We understand the work, the clients, the compliance pressures, and the timelines. That's what makes the difference between a recommendation that sounds good and one that's actually credible.
Named methodologies. Real delivery.
Tools like GEO and SII aren't conceptual frameworks. They've been built, tested and are currently in use on live pharma programmes. They address real challenges in publications and medical affairs, and provide actionable results.
Senior and direct.
When you work with Evo Medica, you work with Duncan Campbell. No handoff to a junior team. No layers. Just direct, experienced engagement on the problems that matter.
What clients say
I wanted to extend a huge thank you from all of us for taking us from AI strategy to AI implementation in such a short space of time.
Thank you for the detailed thinking and great progress so far — your expertise is just what we need to help build excitement, momentum and get us where we need to be!
The GEO presentation went really well, thank you again! There was a lot of interest, good questions, and discussions by leadership during the call — and there appears to be interest from other teams in expanding how we approach it to include other functions.
I want to say thank you for the work you have done — and continue to do — to get everyone up to speed with AI. From the conversations I have had with colleagues, it is now considered a much less daunting prospect than it was 6 months ago!
I found the AI training really excellent. I wasn’t using AI for work a few months ago but find myself using it most days now.
Ready to find out where you stand?
The simplest starting point is a conversation. Tell us what you're working on and we'll give you a direct view of whether we can help.
Get in touch